The Advisory Board Company SWOT Analysis, USP & Competitors

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SWOT Analysis of The Advisory Board Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Advisory Board Company

Parent Company

The Advisory Board Company

Category

Health care & Higher education consulting

Sector

Consulting

Tagline/ Slogan

NA

USP

They offer memberships to organizations to get their updates.

STP

Segment

Health care industry

Target Group

The top most firms & hospitals

Positioning

To answer any question for any company for any industry.

SWOT Analysis

Strengths

1. They have partnered with 150,000 leaders in 3,700+ organizations

2. Their US members include the top 100 hospitals of the country

3. They are a pioneering name in health care industry.

4. Over 1700 employees form a part of the workforce

5. Have a global presence through 7 offices

Weaknesses

1. Havent penetrated in the emerging economies
3. They have lesser brand recall and limited geographic reach compared to leaders

Opportunities

1. They have opportunities in the growing economies.
2. They have opportunities owing to the booming healthcare sector in US economy.

Threats

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

Competition

Competitors

1. CRA international
2. IMS health incorporated


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