Zolfo Cooper SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 983
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SWOT Analysis of Zolfo Cooper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zolfo Cooper

Parent Company

Zolfo Cooper

Category

Restructuring & Financial service

Sector

Consulting

Tagline/ Slogan

-

USP

They have very well know management

STP

Segment

Companies seeking professional consulting services

Target Group

Airlines, energy, entertainment, food service, healthcare, real estate, retail, telecommunications, and transportation industries

Positioning

Strategy & turnaround experts

SWOT Analysis

Strengths

1. They have provided services in wide range of financial and operational restructurings for clients in virtually every industry.
2. They are termed as ‘retail doctor’

3. Have core services and expertise in Financial Advisory & Restructuring Services, Corporate Advisory Services and Pensions Advisory Services.

4. CSR initiatives have been an integral part of the companies operations

Weaknesses

1. Brand recall is lesser than companies pioneering in consulting
2. They have limited geographic presence compared to market leaders

Opportunities

1. They have immense opportunities in the emerging economies of the world.
2. They can go into more expansions since they started expanding

3. More services and sectors can help build client base

Threats

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

Competition

Competitors

1. McKinsey & CO.
2.Booz & Co.
3.Bain & Co.


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