First Manhattan Consulting SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 1062
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SWOT Analysis of First Manhattan Consulting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Manhattan Consulting

Parent Company

First Manhattan Consulting Group

Category

Strategic and operational consulting services

Sector

Consulting

Tagline/ Slogan

-

USP

They give financial assistance in all the business areas.

STP

Segment

Companies seeking professional advise serive

Target Group

Banks, insurance companies, brokerages, telecommunications providers, and interactive media and Internet firms

Positioning

Consulting on top management issues.

SWOT Analysis

Strengths

1. So far they have conducted 3000 engagements worldwide related to financial services.
2. They have served most of the 70 largest US banks.
3. They have served clients on 6 continents.

4. Strong presence in US and excellent expertise

Weaknesses

1. They have limited geographic reach and less number of offices in US.

2. Lesser brand recall than global leaders

Opportunities

1. They have immense opportunities in the emerging economies.
2. They can acquire more businesses in the other business areas and increase the strength of their synergies.

Threats

1. Expansion of players and emergence of new players in the segment

2. Strict govt policies

3. Companies setting up their own knowledge centers

Competition

Competitors

1. Aon Consulting
2. Deloitte Consulting
3. Ernst & Young Consulting



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