SWOT Analysis of GameWorks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sega Sammy Holdings
Unique combination of food, games and sports for the whole family
Income, Age and Lifestyle
Children and youth from middle and upper class
Perfect place for sharing fun times with friends and family
1. Caters to a wider set of people ranging from kids to adults by offering a unique combination games, sports, drinks and food 2. Organizes customized corporate events and social gatherings which differentiates it from its competitors 3. Repeated customer base due to interactive games and attractions 4. An elaborate menu offering choices for all ages
1. Only a few operational outlets 2. The company filed for bankruptcy twice leading to loss of customer 3. More brand awareness required to turn it into a global entertainment brand
1. New/healthier items on the menu can be explored 2. Venture into newer markets/countries
3. More advertising and marketing exercise can boost the brand image
1. Health conscious segment can avoid food 2. Limiting its target audience to sports enthusiasts
3. Online gaming, consoles and other substitutes of entertainment can affect business operations
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