GameWorks SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 618
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SWOT Analysis of GameWorks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GameWorks

Parent Company

Sega Sammy Holdings

Category

Restaurant

Sector

Entertainment

Tagline/ Slogan

-

USP

Unique combination of food, games and sports for the whole family

STP

Segment

Income, Age and Lifestyle

Target Group

Children and youth from middle and upper class

Positioning

Perfect place for sharing fun times with friends and family

SWOT Analysis

Strengths

1. Caters to a wider set of people ranging from kids to adults by offering a unique combination games, sports, drinks and food
2. Organizes customized corporate events and social gatherings which differentiates it from its competitors
3. Repeated customer base due to interactive games and attractions
4. An elaborate menu offering choices for all ages

Weaknesses

1. Only a few operational outlets
2. The company filed for bankruptcy twice leading to loss of customer
3. More brand awareness required to turn it into a global entertainment brand

Opportunities

1. New/healthier items on the menu can be explored
2. Venture into newer markets/countries

3. More advertising and marketing exercise can boost the brand image

Threats

1. Health conscious segment can avoid food
2. Limiting its target audience to sports enthusiasts

3. Online gaming, consoles and other substitutes of entertainment can affect business operations

Competition

Competitors

1. Dave and Buster's
2. Chuck E. cheese



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