Download Accelerator SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1254
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SWOT Analysis of Download Accelerator with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Download Accelerator

Parent Company

SpeedBit

Category

Software products

Sector

Media and Entertainment

Tagline/ Slogan

Don’t miss the download speed you need

USP

Recognized as trusted software for speedy downloading due to breakthrough technology

STP

Segment

Students and professionals

Target Group

Youth downloading files for both professional or entertainment purpose

Positioning

Positioned as innovative software with breakthrough technology

SWOT Analysis

Strengths

1. Compatibility with Microsoft and Apple
2. Availability in 42 languages shows the reach and popularity of the brand
3. Proven and trusted technology, leading to increased brand value
4. Provides privacy and security

Weaknesses

1. Free-version contains featured ads and promotions which create spam
2. Changes are made to the user’s computer without  user’s permission, leading to customer dissatisfaction
3. Advanced versions are not adding features in line with customer’s expectations

4. Unavailability in Linux which is highly preferred by software programming professionals
5. Presence of smaller players giving the same features

Opportunities

1. Continuously increasing internet market
2. Customers can be persuaded to buy premium version by reducing adware in free version

3. Increase user friendliness by not intervening in their system

Threats

1. The free download accelerators from other companies
2. Software programmers shifting to Linux

3. Threat from pirated software

Competition

Competitors

1.  Internet download manager (IDM)
2.  Jdownloader(also available in Linux)
3.  Free Download manager


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