iTunes SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6538
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SWOT Analysis of iTunes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

iTunes

Parent Company

Apple Inc

Category

Software products

Sector

Media and entertainment

Tagline/ Slogan

Your Entertainment. Everywhere

USP

Multipurpose, user friendly and trusted brand supported by many platforms

STP

Segment

College students and youth

Target Group

Entertainment seeking youth

Positioning

Positioned as a device which can provide entertainment anytime

SWOT Analysis

Strengths

1. Reputed as most trusted and original brand
2. Attractive brand among youth due to style quotient

3. Successful products like iphone and ipod support itunes due to which it can reach masses
4. Good selection of songs, most of them not available through other sources

Weaknesses

1. Mainly used by Apple Device Owners like iPod, iPad and iPhone owners
2. Windows users not among the target market

Opportunities

1. Store exclusive and selected music attracting niche customers
2. Can be made compatible with other platforms or OS.
3. Internet users not using itunes can be attracted

Threats

1. Online free music downloads websites
2. Piracy of music
3. Audio CDs available in market

Competition

Competitors

1. Amazon MP3
2. Etunesmusic.com
3. Rhapsody MP3


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