Bing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4948
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SWOT Analysis of Bing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bing

Parent Company

Microsoft

Category

Website- Search Engine

Sector

Media and Entertainment

Tagline/ Slogan

Bing & Decide

USP

Affiliation to one of the most reputed brands in industry i.e Microsoft

STP

Segment

Internet utilizing computer users

Target Group

Business Advertisers and Customers using searchfunction

Positioning

Positioned as faster and more relevant search engine

SWOT Analysis

Strengths

1. Owned by one of the most trusted brands
2. Wide reach due to existing customers of other Microsoft products
3. Narrower search possible giving better results
4. Less cost per clicks, thus benefiting business advertisers
5. Available in over 40 languages

Weaknesses

1.Late entrant in the market
2.The competitors have already entered into partnership with many other companies like mobile service providers
3. Google and Yahoo are most preferred search engines
4. Bing had issues with censorship and mature content, along with trademark issues

Opportunities

1. The markets devoid of internet
2.Existing Microsoft customers can be converted into Bing Customers
3.Ads from businesses not having online presence

Threats

1. Competitors already present in market before entry
2. Business advertisers shifting to other media/channel
3. Newly emerging competitive search engines

Competition

Competitors

1.Google
2.Yahoo Search engine



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