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SWOT Analysis of Bing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website- Search Engine
Media and Entertainment
Bing & Decide
Affiliation to one of the most reputed brands in industry i.e Microsoft
Internet utilizing computer users
Business Advertisers and Customers using searchfunction
Positioned as faster and more relevant search engine
1. Owned by one of the most trusted brands 2. Wide reach due to existing customers of other Microsoft products 3. Narrower search possible giving better results 4. Less cost per clicks, thus benefiting business advertisers 5. Available in over 40 languages
1.Late entrant in the market 2.The competitors have already entered into partnership with many other companies like mobile service providers 3. Google and Yahoo are most preferred search engines 4. Bing had issues with censorship and mature content, along with trademark issues
1. The markets devoid of internet 2.Existing Microsoft customers can be converted into Bing Customers 3.Ads from businesses not having online presence
1. Competitors already present in market before entry 2. Business advertisers shifting to other media/channel 3. Newly emerging competitive search engines
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