Hotmail SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1704
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SWOT Analysis of Hotmail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hotmail

Parent Company

Hotmail Incorporation (Acquired by Microsoft)

Category

Website- Email

Sector

Media and Entertainment

Tagline/ Slogan

Hotmail: Free, trusted and rich email service. Get it now

USP

Efficient, customizable and easy to use email service provider

STP

Segment

Internet utilizing computer users

Target Group

Youth and professionals utilizing Email facilities

Positioning

Positioned as a pioneer in email service provider market who constantly tries to be more efficient

SWOT Analysis

Strengths

1.Available in over 36 different languages
2. One of the first entrants in the email service providers’ market
3.A massive customer base of over 360 million users, the largest in the market
4. Integrated with different windows live features

Weaknesses

1.Growing popularity of Gmail and Yahoomail

2.Absence in physical markets leading to restricted reach to masses

3.Inefficient organizing and sorting of Emails
4.Inability to match innovations by other email service providers

Opportunities

1. The untapped markets out of internet reach
2.Future innovations can attract more customers
3.Affiliations to different mobile service providers for integration of Hotmail on mobile phones

Threats

1.Current competitors in the market
2.Social networking websites
3. Newly emerging email service providers

Competition

Competitors

1.Yahoomail
2.Gmail
3.Rediff mail



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