Posted in Media & Entertainment, Total Reads: 1839
SWOT Analysis of Orkut with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website- Social Networking
Media and Entertainment
Who do you know?
The user interface is customizable
Internet utilizing computer users
Youth inclined towards internet usage and Business advertisers
Positioned as an efficient social networking website to stay connected with friends
1.Integrated with offerings made by Google, thus increased reach 2. Early market entry enabled increased customer base 3. Can function as a platform to share videos and photos 4. Provides customized profile appearance to users 5. Available in over 48 languages with localized options
1.Unable to withstand competition by not innovating
2.Unable to attract professional user accounts 3.Prone to hacking and fake accounts 4.Facebook took Orkut by storm leading to change in customer loyalties 5. Incidents of spams, hate groups etc lead to downfall of brand
1. The markets devoid of internet 2.Businesses having no online presence 3.Integrate with more telecom operators or similar companies
1. Competitors present in market especially Facebook 2.New upcoming social networking websites 3.Fake accounts and hacking instances
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