Myspace SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4083
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SWOT Analysis of Myspace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Myspace

Parent Company

Specific Media LLC

Category

Website- Social Networking

Sector

Media and Entertainment

Tagline/ Slogan

Discover to be discovered; A Place for friends

USP

A social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts

STP

Segment

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers

Positioning

Positioned as an efficient social networking website to stay connected with friends and share videos and photos

SWOT Analysis

Strengths

1. Celebrity profiles are credible on MySpace
2. A good platform for entertainment and music
3. Can function as a platform to share videos and photos
4. Provides customized profile appearance to users
5. Available in over 15 languages globally and has over 30 million members

Weaknesses

1. Innovations not in line with customer demand and expectations
2. Losing out to competition quickly
3. Prone to hacking and fake accounts
4. Accessibility, reliability and security; social and cultural issues caused a problem from the brand

Opportunities

1. The markets devoid of internet
2. To have more credible celebrity profiles
3. Integrate with more telecom operators or similar companies

Threats

1. Competitors present in market
2. New upcoming social networking websites
3. Fake accounts and hacking instances

Competition

Competitors

1. Twitter
2. Facebook
3. Google+
4. Orkut



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