Myspace SWOT Analysis
Myspace is one of the leading brands in the media & entertainment sector. Myspace SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Myspace:
Quick Glance:
Myspace Strengths
- Celebrity profiles are credible on MySpace
- A good platform for entertainment and music
- Myspace can function as a platform to share videos and photos
- It provides customized profile appearance to users
- Available in over 15 languages globally and has over 50 million visitors
- Myspace has close to 1 billion registered members on the website
- Users can also play various online radio channels offering a wide variety of music
Above are the strengths in the SWOT Analysis of Myspace. The strengths of Myspace looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Myspace Weaknesses
- Myspace lost significant market share to competing social media websites and smartphone apps
- The website has been prone to data leaks and breach of privacy
These were the weaknesses in the Myspace SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Myspace Opportunities
- The markets devoid of internet can be tapped as future markets
- To have more credible celebrity profiles to engage & attract users
- Myspace can integrate with more telecom operators or similar companies
Above we covered the opportunities in Myspace SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Myspace Threats
- Competitors present in market can affect the business operations of Myspace
- New upcoming social networking websites
- Fake accounts and data leaks can lead to loss of trust of the brand
The threats in the SWOT Analysis of Myspace are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Myspace SWOT analysis.
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About Myspace
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Myspace Overview | |
|---|---|
| Parent Company | Time Inc |
| Category |
Website- Social Networking |
| Sector | |
| Tagline/ Slogan |
Discover to be discovered; A Place for friends |
| USP |
Myspace is a social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts |
| Myspace STP | |
| Segmentation |
Internet utilizing computer users |
| Target Market |
Youth inclined towards internet usage and Business advertisers |
| Positioning |
Myspace is positioned as an efficient social networking website to stay connected with friends and share videos and photos |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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