Posted in Media & Entertainment, Total Reads: 4375
SWOT Analysis of Myspace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Specific Media LLC
Website- Social Networking
Media and Entertainment
Discover to be discovered; A Place for friends
A social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts
Internet utilizing computer users
Youth inclined towards internet usage and Business advertisers
Positioned as an efficient social networking website to stay connected with friends and share videos and photos
1. Celebrity profiles are credible on MySpace 2. A good platform for entertainment and music 3. Can function as a platform to share videos and photos 4. Provides customized profile appearance to users 5. Available in over 15 languages globally and has over 30 million members
1. Innovations not in line with customer demand and expectations 2. Losing out to competition quickly 3. Prone to hacking and fake accounts 4. Accessibility, reliability and security; social and cultural issues caused a problem from the brand
1. The markets devoid of internet 2. To have more credible celebrity profiles 3. Integrate with more telecom operators or similar companies
1. Competitors present in market 2. New upcoming social networking websites 3. Fake accounts and hacking instances
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