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SWOT Analysis of Linkedin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website- Social Networking for professionals
Media and Entertainment
Efficient professional networking platform
Internet utilizing computer users
Youth inclined towards internet usage and Business networking
Positioned as a social networking and identity service
1. Credibleprofessional accounts 2. Popular brand amongst corporates giving huge potential 3. Features help in effective filtering of searches 4. Detailing of profile is very effective 5. Professionals looking for career growth seem to be an active part 6. Useful, and powerful, tool to promote your brand
7. Highlights your professionalism & trusted professional site
1.Difficult options for communicating directly 2.Prone to unverified or fake profiles
1. Expanding globally specially in the emerging economies 2.Integrate with IM/Skype to provide better communication 3.Integrate with telephone operators to increase reach
1. Government regulations for maintaining privacy 2.New upcoming professional networking websites 3.Fake accounts and hacking instances
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