Linkedin SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 9577
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SWOT Analysis of Linkedin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Linkedin

Parent Company

Linkedin Incorporation

Category

Website- Social Networking for professionals

Sector

Media and Entertainment

Tagline/ Slogan

Relationships matter

USP

Efficient professional networking platform

STP

Segment

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business networking

Positioning

Positioned as a social networking and identity service

SWOT Analysis

Strengths

1. Credibleprofessional accounts
2. Popular brand amongst corporates giving huge potential
3. Features help in effective filtering of searches
4. Detailing of profile is very effective
5. Professionals looking for career growth seem to be an active part
6. Useful, and powerful, tool to promote your brand

7. Highlights your professionalism & trusted professional site

Weaknesses

1.Difficult options for communicating directly
2.Prone to unverified or fake profiles

Opportunities

1. Expanding globally specially in the emerging economies
2.Integrate with IM/Skype to provide better communication
3.Integrate with telephone operators to increase reach

Threats

1. Government regulations for maintaining privacy
2.New upcoming professional networking websites
3.Fake accounts and hacking instances

Competition

Competitors

1.Facebook
2.Myspace
3. BranchOut



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