Echostar SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 593
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SWOT Analysis of Echostar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Echostar

Parent Company

Echostar

Category

Satellite services provider

Sector

Media & Entertainment

Tagline/ Slogan

Entertainment Anytime Anywhere

USP

Delivering innovative products and services that power global communication, commerce and entertainment

STP

Segment

Satellite services, media and entertainment provider

Target Group

Consumers of satellite network

Positioning

Shaping Our success with innovation

SWOT Analysis

Strengths

1. Owner and operator for Dish Network (USA), Freview (UK), Bell TV(Canada)

2. New products supporting the internet users

3. Very large domestic market

4. Experienced business network

5. International presence makes its brand presence strong

6. Prominent subsidiaries like Sling Media, Hughes Communications

Weaknesses

1. Competitive market means limited market share

2. Lawsuits and sharing of technology with TiVo hurt the brand image

Opportunities

1. Conversion of analog to digital set top boxes

2. Growing demand for media coverage

3. Global reach, Distribution network

Threats

1. Intense competition means decrement in market share

2. Government regulations

3. Rising costs and investments in technology will reduce margins

Competition

Competitors

1.Cisco

2.Motorola Mobility


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