Metacafe SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1201
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SWOT Analysis of Metacafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metacafe

Parent Company

Metacafe Inc

Category

Website-Video Sharing

Sector

Media and Entertainment

Tagline/ Slogan

The video entertainment engine

USP

Offers a wide range of videos with high ease of access

STP

Segment

Internet users looking for videos online

Target Group

Users who utilize internet for entertainment or professional intent

Positioning

Positioned as avideo sharing website showing exclusive and original premium entertainment-related video content.

SWOT Analysis

Strengths

1.Maintains the content to high standards by dedicated review system

2. Well organized videos without duplicate versions

3. Attractive and lucrative to upload videos due to income generation

4.Early Market entrant
5. More than 13 million unique monthly U.S. viewers as of 2010

Weaknesses

1. Copyright violations handling

Opportunities

1. Partnerships with other websites to embed videos
2.Partnerships with Companies and service providers to form official channels

3.Increase brand awareness by being involved into events like concerts or live telecasts

Threats

1.Involvement in legal complexities due to objectionable content published
2.Present competitors having substantial market share
3. Newly emerging Video-sharing websites with better offerings

Competition

Competitors

1. Youtube
2.Facebook
3.Video Jug



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