Lifetime SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 309
Advertisements

SWOT Analysis of Lifetime with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lifetime

Parent Company

Lifetime Entertainment Services (A+E Networks)

Category

Women Centric Lifestyle channel

Sector

Media & Broadcasting

Tagline/ Slogan

Your Life. Your Time.

USP

A channel focused only on women

STP

Segment

Lifestyle focused women

Target Group

Young women

Positioning

A channel for the women to improve their life and time

SWOT Analysis

Strengths

1. Shows focused only on women makes it more popular among 50% of the population
2.Some game shows were very popular
3. Has a good international presence in Canada, Brazil, UK, Asia etc

4. Present in close to 100 million households in USA

5. Popular shows have received a strong rating from viewers

6. Associations with women related events have increased brand presence

Weaknesses

1. Many lifestyle channels means not a very strong differentiation for the brand

2. Intense competition means limited market share

Opportunities

1. Women issues and rights are sensitive topics and if Lifetime comes up with innovative ways of supporting them, it would increase the visibility of the brand.

2.Aggressive online presence can boost brand

3. Tie-up through sponsorships of women events can improve brand recall

Threats

1. Broadcasters have tried to stop its airing in order to show more profitable and newer channels

2. Many substitutes for viewers especially the growing online medium

3. Increasing competitor presence can affect brand

Competition

Competitors

1.VH1
2.Oxygen
3.Cosmopolitan TV



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: