HLN SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 331
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SWOT Analysis of HLN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HLN

Parent Company

Cable News Network, Inc., Turner Broadcasting System (Time Warner)

Category

News Channel

Sector

Media & Broadcasting

Tagline/ Slogan

We’re not the News Network, You Are

USP

Short news during any time of day

STP

Segment

People seeking news

Target Group

Individuals who want to be updated with news

Positioning

Fast news at any place and any time of the day

SWOT Analysis

Strengths

1. Available at international locations like Asia and South America
2. Most distributed cable network in America
3. They have implemented modern things like jukebox effect
4. Change dynamically in accordance with the changing times

5. The channel is present in close to 100 million households in US alone

6. Strong backing of parent company gives it financial stability as well

Weaknesses

1.Was a victim of George W Bush fake death controversy 
2.Intense competition means limited brand loyalty & slow market share growth

Opportunities

1.Growth of online presence can be tapped completely with live feeds 
2.Huge demand  in places like airports, cafes etc where people want to utilize time effectively

3. Tie-up with school & college events as sponsors through competitions

4. Explore the opportunity of increasing presence worldwide

Threats

1. Competitors coming up with better formats and gaining markets share television ratings

Competition

Competitors

1.Fox News Channel
2.MSNBC



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