H2 (History 2) SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 276
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SWOT Analysis of H2 (History 2) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

H2 (History 2)

Parent Company

A+E Networks

Category

History and Science

Sector

Media & Broadcasting

Tagline/ Slogan

More 2 History

USP

Special knowledge enhancing documentaries not easily available

STP

Segment

Based on education and interests

Target Group

Highly knowledge oriented individuals

Positioning

A reservoir to history and scientific knowledge

SWOT Analysis

Strengths

1. Very popular among children and knowledge enthusiasts
2. Available on most U.S. cable systems
3. Strong backing of sister channels

4. Present in approx 70 million US households

5. Has strong international presence in UK, Canada, Poland, Serbia etc

6. Original series and documentaries are widely appreciated by users

Weaknesses

1.Intense competition from other TV channels and online media means limited market share
2.Does not get as many advertisements as entertainment channels hence restricted revenues

Opportunities

1. Parents encourage their children to watch such channels.
2.Social media can help the channel in creating awareness and attracting audience

Threats

1. Declining interest of people in history and science

2. Competition from other channels & online content

3. Unfavorable responses from govts can affect telecast operations

Competition

Competitors

1.National Geographic Channel
2.Discovery Channel



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