FX Movie Channel SWOT Analysis, USP & Competitors

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SWOT Analysis of FX Movie Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FX Movie Channel

Parent Company

Fox Entertainment Group (21st Century Fox)

Category

Movie Channel

Sector

Media

Tagline/ Slogan

Fearless

USP

Has a studio which has produced world’s most successful films

STP

Segment

Income based

Target Group

Middle Class and Upper Middle Class

Positioning

Premium Movie Channel for watching all-time hits at home

SWOT Analysis

Strengths

1. Easily available with almost all US cable service providers
2. Strong International Presence of the parent brand
3. Long legacy of many decades and big brand name
4. Excellent service and broadcast quality

5. The brand has its presence in close to 50 million households in US

Weaknesses

1. Intense competition & limited global presence means limited market share

2. Easily substitutable due to presence of DVDs, online media etc

Opportunities

1.Improvement in home theatre and other TV technology leads to people staying at home for vacations and hence increase in TRP
2.It can extend its network in emerging economies

3. Penetration in emerging countries where Hollywood movies are popular can increase market presence

Threats

1.Chances of FXM becoming a paid TV channel which would reduce the number of players
2.Competitors fast catching up and increasing their market share

3. Unfavorable market conditions due to increase in internet movie penetration

Competition

Competitors

1.Time Warner’s Turner Classic Movies
2.Metro Goldwyn Mayer’s MGM
3.Sony Movie Channel


The table above concludes the FX Movie Channel SWOT analysis along with its marketing strategy and brand parameters.

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