Recipe TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 286
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SWOT Analysis of Recipe TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Recipe TV

Parent Company

Entertainment Studios Inc

Category

Food & Cooking

Sector

Media & Broadcasting

Tagline/ Slogan

Bon Appetit With Great Chefs and Dishes

USP

Interviews from authors of best-selling books

STP

Segment

Based on income and interest level

Target Group

High income group people who either love to cook or eat

Positioning

For the foodies and homemade Chefs

SWOT Analysis

Strengths

1. The channel has entered a perpetually growing field so its demand can never reduce
2. Good amount of social media presence gives it a leverage over other channels and helps it with publicity
3.It airs interviews from best-selling authors in Ireland and chefs in Beverly Hills which are liked by many people
4. Culinary travel is also a specialty of this channel which is not present with all competitors

Weaknesses

1. Long commercials allegedly spoil the show and interest level of the audience
2. Intense competition from other sources means limited target audience

Opportunities

1. Can use cooking competitions on social media websites to publicize the channel
2.There are a lot of food lovers in USA. The channel can use this fact to draw audience through delicious and attractive recipes 
3.Can tie up with big hotels and restaurants through its recipes and chefs to spread word of mouth publicity

Threats

1.Negative publicity on social media can hamper its future prospects of growth
2.A large number of competitors showing similar things with no differentiation create a generic image which is not good for a brand.

Competition

Competitors

1.Cooking Channel
2.Food network



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