SWOT Analysis of Recipe TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Entertainment Studios Inc
Food & Cooking
Media & Broadcasting
Bon Appetit With Great Chefs and Dishes
Interviews from authors of best-selling books
Based on income and interest level
High income group people who either love to cook or eat
For the foodies and homemade Chefs
1. The channel has entered a perpetually growing field so its demand can never reduce 2. Good amount of social media presence gives it a leverage over other channels and helps it with publicity 3.It airs interviews from best-selling authors in Ireland and chefs in Beverly Hills which are liked by many people 4. Culinary travel is also a specialty of this channel which is not present with all competitors
1. Long commercials allegedly spoil the show and interest level of the audience 2. Intense competition from other sources means limited target audience
1. Can use cooking competitions on social media websites to publicize the channel 2.There are a lot of food lovers in USA. The channel can use this fact to draw audience through delicious and attractive recipes 3.Can tie up with big hotels and restaurants through its recipes and chefs to spread word of mouth publicity
1.Negative publicity on social media can hamper its future prospects of growth 2.A large number of competitors showing similar things with no differentiation create a generic image which is not good for a brand.
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