The Pet Network SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 323
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SWOT Analysis of The Pet Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Pet Network

Parent Company

Stornoway Communications

Category

Programmes and information regarding pets

Sector

Media & Broadcasting

Tagline/ Slogan

Come.Sit.Stay.

USP

A channel especially dedicated to information and care of pets

STP

Segment

Programs for pet owners and animal lovers

Target Group

High income group people who can afford keeping pets and taking care of them

Positioning

Be your pet’s caretaker and doctor

SWOT Analysis

Strengths

1. Keeping up with the social media trends. Present on all forms of social media for publicity
2. The publication house has recently launched an interactive website called DogParkTales. This is a good marketing strategy to draw website traffic towards the channel.
3. One stop solution to all pet care needs. Not many channels provide that
4. Branding of logo, on air graphics and website has brought it more publicity.

Weaknesses

1. Newer as compared to other channels and has a limited distribution network
2.Percentage of audience which watches these kind of channels and shows is very less

Opportunities

1. Expanding its geographic base and more significant online presence can boost business
2.Currently most of the shows feature only dogs. There is huge scope to introduce programs for other pets. 
3.Can use its strong social media presence to give good publicity to the channel

Threats

1. People prefer watching short videos on YouTube or reading petcare information rather than watching big shows on a TV channel.
2. With increased work pressure and reduced amount of time available with people, such channels draw very less attention.

Competition

Competitors

1.DOG TV
2.BowWoW
3.Dog Channel



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