NOAA Weather Radio All hazards SWOT Analysis, USP & Competitors

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SWOT Analysis of NOAA Weather Radio All hazards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NOAA Weather Radio All hazards (NWR)

Parent Company

National Weather Service

Category

Weather radio/civil emergency services

Sector

Media

Tagline/ Slogan

The Voice Of the National Weather Service

USP

Nationwide network for 24*7 Weather information

STP

Segment

No segmentation, everyone needs this service

Target Group

Entire population of USA

Positioning

24*7 provider of weather forecasts,warnings,hazards etc

SWOT Analysis

Strengths

1. The sole 24*7 dedicated of all the weather information in USA.
2. Gets a strong backing of the state owned National Oceanic and Atmospheric Administration
3. Radio manufacturers sell radios broadcasting this channel at discounted prices because it is considered good for safety purposes also. An alarm is activated in the radio as soon as an alert is raised.
4. Very accurate prediction because of very strong operations

5. Very strong distribution network. Available in 95 % of USA

6. Over a 1000+ radio stations across USA

7. Launched in 1950’s and hence has credibility

Weaknesses

1. A special radio receiver is required to listen to the broadcast. Not possible with normal FM channel.
2. Audience base is not very loyal at all times because as long as weather is normal people simply seem ignorant about weather

Opportunities

1. Strengthen its ties with some social media websites to make it more audience friendly and interesting
2.Include some entertainment pieces in between news and weather forecast to make the channel more lively.

Threats

1.Due to the presence of digital and social media with minute by minute updates people don’t need a special channel for it
2.Dwindling interest of people in listening to weather and climate news

Competition

Competitors

1. Premiere Networks
2. NPR
3. American Public Media



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