Minnesota Channel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 355
Advertisements

SWOT Analysis of Minnesota Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Minnesota Channel

Parent Company

Twin Cities Public Television

Category

Educational Television, public affairs, ethnic and local programming

Sector

Media & Broadcasting

Tagline/ Slogan

-

USP

Produces a number of popular local and regional shows

STP

Segment

Based on nationalities and ethnicities

Target Group

Minnesota and other ethnic communities

Positioning

A local channel from the local people for the local people

SWOT Analysis

Strengths

1. They produce their shows in collaboration with nonprofit, public service organizations so already have a good perception in people’s minds
2. This channel targets ethic communities and these form a major chunk of US population
3. It is expanding fast: has produced more than 250 programs with more than 100 partner organizations
4. A lot of independently produced acquisitions have became very popular

5. High quality programs and uninterrupted high quality programs

Weaknesses

1.Very small audience base due to a highly focused target group
2.It is relatively new as compared to other channels and does not have a very strong audience network

Opportunities

1. By supporting community producers and independently produced acquisitions it can come up with some unconventional and amazing works which can make the channel popular
2.Can expand to regions outside Minnesota where maximum Minnesotan people stay.

Threats

1. Many show producers are not media professionals so a little lag on their part can affect the image of the channel
2.Rise of a strong competitor can take away their already low market share

Competition

Competitors

1.KTCA-TV
2.WUCW
3.KPXM-TV


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Minnesota Channel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: