SWOT Analysis of Minnesota Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Twin Cities Public Television
Educational Television, public affairs, ethnic and local programming
Media & Broadcasting
Produces a number of popular local and regional shows
Based on nationalities and ethnicities
Minnesota and other ethnic communities
A local channel from the local people for the local people
1. They produce their shows in collaboration with nonprofit, public service organizations so already have a good perception in people’s minds 2. This channel targets ethic communities and these form a major chunk of US population 3. It is expanding fast: has produced more than 250 programs with more than 100 partner organizations 4. A lot of independently produced acquisitions have became very popular
5. High quality programs and uninterrupted high quality programs
1.Very small audience base due to a highly focused target group 2.It is relatively new as compared to other channels and does not have a very strong audience network
1. By supporting community producers and independently produced acquisitions it can come up with some unconventional and amazing works which can make the channel popular 2.Can expand to regions outside Minnesota where maximum Minnesotan people stay.
1. Many show producers are not media professionals so a little lag on their part can affect the image of the channel 2.Rise of a strong competitor can take away their already low market share
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