Justdial SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4393
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SWOT Analysis of Justdial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Justdial

Parent Company

Justdial Inc

Category

Website and Telephony service-Information

Sector

Media and Entertainment

Tagline/ Slogan

Anything anytime anywhere; India’s no 1 local search engine

USP

Widespread and reliable network of contacts

STP

Segment

Internet users looking for business contacts

Target Group

Internet users interested searching business databases

Positioning

Positioned as a leading local search engine providing fast and reliable services

SWOT Analysis

Strengths

1. Business owners can list their businesses on the database for free.

2. Provides fast and reliable response and details

3. Possesses a well-built network of businesses
4. One of the early market entrant which provides vast customer base
5. Just Dial has location based service for mobile internet users
6. Justdial services are present in India, USA, Australia, Singapore, NZ, UK

Weaknesses

1. Services not present in all countries

2. Lower penetration in rural areas with same efficiency

Opportunities

1. To collaborate with more companies or service providers

2. To provide more precise information by filtering requirements

3. Increase presence in more cities

Threats

1. Some businesses can provide false identity by disguising

2. Improved network by the competitors
3. Newly emerging competitive local search machines

Competition

Competitors

1. Askme
2. Timesinfoline

3. Sulekha.com



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