Posted in Media & Entertainment, Total Reads: 5309
SWOT Analysis of Justdial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website and Telephony service-Information
Media and Entertainment
Anything anytime anywhere; India’s no 1 local search engine
Widespread and reliable network of contacts
Internet users looking for business contacts
Internet users interested searching business databases
Positioned as a leading local search engine providing fast and reliable services
1. Business owners can list their businesses on the database for free.
2. Provides fast and reliable response and details
3. Possesses a well-built network of businesses 4. One of the early market entrant which provides vast customer base 5. Just Dial has location based service for mobile internet users 6. Justdial services are present in India, USA, Australia, Singapore, NZ, UK
1. Services not present in all countries
2. Lower penetration in rural areas with same efficiency
1. To collaborate with more companies or service providers
2. To provide more precise information by filtering requirements
3. Increase presence in more cities
1. Some businesses can provide false identity by disguising
2. Improved network by the competitors 3. Newly emerging competitive local search machines
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