Moneycontrol SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1122
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SWOT Analysis of Moneycontrol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moneycontrol

Parent Company

e-Eighteen.com Ltd/ Television Eighteen India Ltd group

Category

Website

Sector

Media and Entertainment

Tagline/ Slogan

India’s no 1 financial portal

USP

Trusted to provide plenty information related to finance and investment options

STP

Segment

Internet users

Target Group

Internet users interested in investing and acquiring financial information

Positioning

Positioned as a leading financial information resource

SWOT Analysis

Strengths

1. Sumptuous information available regarding finance and investment

2. Convenient to use for beginners

3. Provides variety of services and offerings
4. Constantly updates itself according to the market
5. Strong backing of CNBC18 brand

Weaknesses

1. Unable to substitute financial advisory firms

2. A large no. of people in India apprehensive in using internet for financial transactions

Opportunities

1. Constantly improve quality services to investors to attract more customers.

2. Acquiring more partnership or integration with financial firms

3. Expand range of services and offerings

Threats

1. Attacks from cyber-crime or similar instances

2. Improved functionalities by competitive financial portals

3. Newly emerging competitive financial portals

Competition

Competitors

1. Indiainfoline.com
2. Sharekhan.com

3. Myiris.com



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