Monster SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4350
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SWOT Analysis of Monster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Monster.com

Parent Company

Monster worldwide Inc

Category

Website- job portal

Sector

Media and entertainment

Tagline/ Slogan

Right Jobs, right candidates; Your calling is calling

USP

Vast network of  potential employees and employers across the globe

STP

Segment

Internet users job portal

Target Group

Internet users searching for better career opportunities

Positioning

Positioned as a job portal providing exposure to global opportunities

SWOT Analysis

Strengths

1. High global presence

2. Well-built network across various countries

3. Provides multiple search option

4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
6. Employs approximately 5,000 employees in 36 countries

Weaknesses

1. Limited reach due to restrained penetration of internet

Opportunities

1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. To integrate more closely with the HR department of various companies

Threats

1. Low internet penetration across various organization or locations

2. Improved services and offerings by competitors
3. Newly emerging competitive job portals

Competition

Competitors

1. Naukri
2. Timesjobs

3. Jobsitesindia.com



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