Naukri SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4121
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SWOT Analysis of Naukri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Naukri.com

Parent Company

InfoEdge India limited

Category

Website-Job portal

Sector

Media and Entertainment

Tagline/ Slogan

India’s no. 1 job site

USP

Naukri.com has availability of huge database of potential employees as well as employers

Naukri STP

Segment

Internet users looking for a  job portal

Target Group

Internet users searching for better career opportunities

Positioning

Naukri.com is positioned as a leading job portal in India with highest magnitude of database available

Naukri SWOT Analysis

Strengths

1. Naukri.com is a large database of Job Seekers and providers

2. Integrated services also available on mobile through the Naukri app and mobile site
3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
4. Cost and time efficient for the employers to recruit employee having a particular skill set

5. Naukri.com offers career management, resume guidance services, job postings etc

6. The website has more than 40 million resumes registered

7. Apart from Indian jobs, Naukri.com also opens up the job opportunties abroad

Weaknesses

1. Intense competition means limited market share growth for Naukri

2. The website faced issues while registering the brand name

Opportunities

1. Naukri.com can persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. It can integrate more closely with the HR department of various companies

Threats

1. Limited internet penetration across various organization or locations

2. Improved services and offerings by competitors can affect dominance of Naukri.com
3. Newly emerging competitive job portals

Competition

Competitors

1. Monster
2. Timesjobs

3. JobSitesIndia

4. Shine

5. IIMJobs


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