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SWOT Analysis of Naukri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
InfoEdge India limited
Media and Entertainment
India’s no. 1 job site
Naukri.com has availability of huge database of potential employees as well as employers
Internet users looking for a job portal
Internet users searching for better career opportunities
Naukri.com is positioned as a leading job portal in India with highest magnitude of database available
Naukri SWOT Analysis
1. Naukri.com is a large database of Job Seekers and providers
2. Integrated services also available on mobile through the Naukri app and mobile site 3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc. 4. Cost and time efficient for the employers to recruit employee having a particular skill set
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