Naukri SWOT Analysis
Naukri is one of the leading brands in the media & entertainment sector. Naukri SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Naukri:
Quick Glance:
Naukri Strengths
- Naukri.com is a large database of Job Seekers and providers
- Integrated services also available on mobile through the Naukri app and mobile site
- Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
- Cost and time efficient for the employers to recruit employee having a particular skill set
- Naukri.com offers career management, resume guidance services, job postings etc
- The website has more than 40 million resumes registered
- Apart from Indian jobs, Naukri.com also opens up the job opportunties abroad
Above are the strengths in the SWOT Analysis of Naukri. The strengths of Naukri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Naukri Weaknesses
- Intense competition means limited market share growth for Naukri
- The website faced issues while registering the brand name
These were the weaknesses in the Naukri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Naukri Opportunities
- Naukri.com can persuade more companies to utilize the portal by emphasizing lower recruitment costs
- To persuade more employees to post their resume on website
- It can integrate more closely with the HR department of various companies
Above we covered the opportunities in Naukri SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Naukri Threats
- Limited internet penetration across various organization or locations
- Improved services and offerings by competitors can affect dominance of Naukri.com
- Newly emerging competitive job portals
The threats in the SWOT Analysis of Naukri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Naukri SWOT analysis.
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About Naukri
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Naukri Overview | |
|---|---|
| Parent Company |
InfoEdge India limited |
| Category |
Website-Job portal |
| Sector | |
| Tagline/ Slogan |
India’s no. 1 job site |
| USP |
Naukri.com has availability of huge database of potential employees as well as employers |
| Naukri STP | |
| Segmentation |
Internet users looking for a job portal |
| Target Market |
Internet users searching for better career opportunities |
| Positioning |
Naukri.com is positioned as a leading job portal in India with highest magnitude of database available |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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