Naukri SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3185
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SWOT Analysis of Naukri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Naukri.com

Parent Company

InfoEdge India limited

Category

Website-Job portal

Sector

Media and Entertainment

Tagline/ Slogan

India’s no. 1 job site

USP

An availability of huge database of potential employees as well as employers

STP

Segment

Internet users job portal

Target Group

Internet users searching for better career opportunities

Positioning

Positioned as a leading job portal with highest magnitude of database available

SWOT Analysis

Strengths

1. A large database of Job Seekers and providers

2. Integrated services also available on mobile
3. Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
4. Cost and time efficient for the employers to recruit employee having a particular skill set

Weaknesses

1. Limited access for employees due to limited penetration of internet

Opportunities

1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. To integrate more closely with the HR department of various companies

Threats

1. Low internet penetration across various organization or locations

2. Improved services and offerings by competitors
3. Newly emerging competitive job portals

Competition

Competitors

1. Monster.com
2. Timesjobs

3. Jobsitesindia.com



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