Book My Show SWOT Analysis
Book My Show is one of the leading brands in the media & entertainment sector. Book My Show SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Book My Show:
Quick Glance:
Book My Show Strengths
- Vast network of event organizers and major cinema chains
- Simple and convenient to use
- Continuous innovation like providing ticket booking application for Blackberry mobile
- Constantly updated with forthcoming events and movies
- Around 90% market share in the online entertainment ticketing space
Above are the strengths in the SWOT Analysis of Book My Show. The strengths of Book My Show looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Book My Show Weaknesses
- Mostly limited to urban areas as people in India are still apprehensive for online payments
These were the weaknesses in the Book My Show SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Book My Show Opportunities
- Expand capabilities to cover more events and movies across various cities
- Acquiring more partnerships with various business entities
- Co-organizing events with various event organizers to increase physical brand presence
Above we covered the opportunities in Book My Show SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Book My Show Threats
- Possibility of mismanagement due to lack of coordination with event organizers
- Improved functionalities by competitive online ticketing portals
- Newly emerging competitive online ticketing portals
The threats in the SWOT Analysis of Book My Show are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Book My Show SWOT analysis.
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About Book My Show
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Book My Show Overview | |
|---|---|
| Parent Company |
Big Tree entertainment pvt ltd, Network 18 |
| Category |
Website- online movie tickets |
| Sector | |
| Tagline/ Slogan |
India’s Entertainment Central |
| USP |
Vast network of events and movie screens providing endless opportunities to the customer to buy tickets |
| Book My Show STP | |
| Segmentation |
Internet users looking for event ticketing solutions |
| Target Market |
Internet users utilizing services to perform online transactions like buying tickets |
| Positioning |
Positioned as India’s largest entertainment ticketing website |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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