Book My Show SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 7006
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SWOT Analysis of Book My Show with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BookMyShow

Parent Company

Big Tree entertainment pvt ltd, Network 18

Category

Website- online movie tickets

Sector

Media and Entertainment

Tagline/ Slogan

India’s Entertainment Central

USP

Vast network of events and movie screens providing endless opportunities to the customer to buy tickets

STP

Segment

Internet users looking for event ticketing solutions

Target Group

Internet users utilizing services to perform online transactions like buying tickets

Positioning

Positioned as India’s largest entertainment ticketing website

SWOT Analysis

Strengths

1. Vast network of event organizers and major cinema chains

2. Simple and convenient to use
3. Continuous innovation like providing ticket booking application for Blackberry mobile
4.Constantly updated with forthcoming events and movies
5. Around 90% market share in the online entertainment ticketing space

Weaknesses

1.Mostly limited to urban areas as people in India are still apprehensive for online payments

Opportunities

1. Expand capabilities to cover more events and movies across various cities

2. Acquiring more partnerships with various business entities

3.Co-organizing events with various event organizers to increase physical brand presence

Threats

1.Possibility of mismanagement due to lack of coordination with event organizers

2. Improved functionalities by competitive online ticketing portals

3. Newly emerging competitive online ticketing portals

Competition

Competitors

1. Ticketfinder.com
2. Tickets.com

3. See Tickets



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