CNET SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1009
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SWOT Analysis of CNET with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNET

Parent Company

CBS Interactive

Category

Website- Technology & Journalism

Sector

Media and Entertainment

Tagline/ Slogan

For a life gone digital

USP

Offers content in four major categories software, music, games and videos

STP

Segment

Internet users looking for Tech related media and information

Target Group

Internet users interested in downloading or buying software and other entities

Positioning

Positioned as an internet download directory website

SWOT Analysis

Strengths

1.Provides myriad options to download software, music, games or videos

2. The available downloads are reviewed by unbiased expert editors

3. Provides latest news and discussions
4. Helps user to buy by comparing similar products
5. Download section of CNET has over 3.5 million downloads a day

Weaknesses

1.Limited physical presence in markets devoid of internet

2.Limited penetration in emerging economies like India, Brazil etc

Opportunities

1.Expand capabilities to allow users to narrow options by filtering

2. Acquiring more partnerships with other websites for integration

3.Attracting more users who use software extensively

Threats

1.Illegal downloading may result in legal ramifications

2. Improved functionalities by competitive websites

3. Newly emerging competitive online product websites

Competition

Competitors

1. Brothersoft.com
2.Softpedia.com

3. downloadsoftware.com



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