ESPN Cricinfo SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2510
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SWOT Analysis of ESPN Cricinfo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ESPNCricinfo

Parent Company

ESPN Inc

Category

Website- Sports- Cricket

Sector

Media and Entertainment

Tagline/ Slogan

The home of cricket

USP

Covers live ball by ball coverage of all the cricket matches

STP

Segment

Cricket enthusiasts

Target Group

Internet users interested cricket as a sport and don’t have access to other modes to watch cricket

Positioning

Positioned as world’s leading cricket website

SWOT Analysis

Strengths

1.Early market entrant in information about cricket and strong branding of ESPN

2. Live ball to ball to coverage along with the description
3. In depth information available about every one of the cricket players including international and domestic players, teams, records
4. Apart from online platform, also available on mobile and other handheld devices
5. ESPNcricinfo contains various news, columns, blogs, and fantasy sports games reaching out to 20 million people every month

Weaknesses

1.Being an online portal, the reach to masses is limited

2. Unable to penetrate markets lacking internet facilities

Opportunities

1. Expand capabilities to provide better user experience

2. Acquiring more partnerships with other websites for integration

3.Attracting more users by integrating with mobile platforms

Threats

1.Malicious threats to the website leading to loss of information

2. Improved functionalities by competitive sports portals

3. Newly emerging competitive sports portals

Competition

Competitors

1. Livescores.cricket.com
2.Foxsports.com

3. cricketnirvana.com



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