MGM HD SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 300
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SWOT Analysis of MGM HD with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MGM HD

Parent Company

MGM Holdings

Category

Movies

Sector

Media

Tagline/ Slogan

Movie Studio. Movie Network

USP

Features movies only from MGM library

STP

Segment

Based on interests and behavior

Target Group

Movie lovers

Positioning

All kinds of movies, day and night- all at one place

SWOT Analysis

Strengths

1. Huge library of 1200 movies, all in HD format
2. It has a good global presence – broadcasted in a large number of countries
3. Most of the movies are featured uncut except during peak hours
4. Since the broadcasted films are owned by MGM, they don’t have to pay for their licensing

5. High penetration- available on all major world distribution networks

6. High viewership in Brazil, Germany, Ireland, Israel, Poland, United Kingdom, United States

Weaknesses

1. Variation and originality in programming content is not possible
2.Limited television ratings due to intense competition

Opportunities

1.Prime time movie can be the main audience puller so these should be properly selected
2.It can tie up with some production houses to broadcast better quality and more films
3.A lot of advertisers are springing up to capture some airtime. Good marketing techniques can attract these advertisers

Threats

1. Movies broadcasted on competitor networks are more popular and tier 1 films
2.Pirated CD,DVD industry and illegal downloads are proving detrimental to the movie channel industry

Competition

Competitors

1.AMC
2.Cinemax
3.FXM

4.Showtime

5. HBO



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