SWOT Analysis of Hub Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Discover Communications and Hasbro
Kids & Family Channel
Award winning programming content for the kids
Based on Age
Children under the age group of 13-14 years
A complete family package for your home
1. Enjoys huge support from sister channels like Discovery Channel, Science, American Heroes etc 2. Family oriented science and nature theme programs are very popular among the kids 3. Hasbro manages the programming content and Discovery manages distribution and promotion which makes it an effective partnership 4. Very old channel- launched in 1996,has a very loyal audience base, reaches 40+ million homes
5. Strong backing of parent companies gives credibility to the brand
1.Intense competition means limited market share 2.Due to the target market being very specific there is not much scope for producing variety in original content
1. The channel has initiated some family oriented programs in addition to kids’ shows. This gives them an opportunity to expand its audience base 2.The new overhauled version of the channel i.e. Discover Family instead of Hub Network is supposed to present new opportunities for the channel 3.Hasbro is trying to produce more original programs like My little Pony, Littlest Pet Shop, Transformers Rescue Bots to attract more audience
1.The competition in children’s media landscape is ever increasing and there is a tussle between all to display original content 2.Since they are trying to expand their audience base from kids to family many major advertisers like the toy company Mattel, refused to purchase advertising time on hub because they thought that it is diluting their viewership base
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