Eurochannel SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 277
Advertisements

SWOT Analysis of Eurochannel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eurochannel

Parent Company

Eurochannel, Inc.

Category

Lifestyle

Sector

Media

Tagline/ Slogan

All the Europe you love is on Eurochannel

USP

Based on European culture and lifestyle

STP

Segment

Based on behavior, cultural taste and preference

Target Group

People who like culture and arts

Positioning

Bringing Europe to every home

SWOT Analysis

Strengths

1. Very high penetration- reaches 20+ countries, 10+ million households and 25 million people
2. Available not only on majority of distribution networks but also on google play on android devices
3. It showcases European culture and lifestyle which is very famous and sort after throughout the world
4. Launched in 1994, has a very loyal audience base

5. Euroseries, Europroduction, Euromusic are very popular

6. Showcases some important sporting events across the world

Weaknesses

1. Intense competition means limited market share
2.The recent meltdown in euro currency and recession reduced the income level and entertainment budget of the people

Opportunities

1.Events like Eurochannels Tour Of Short Films help in catching attention and channel promotion
2.Can harness the popularity of different cultures of different countries  of Europe to produce original and good quality content
3.In addition to cinema and television series it can also broadcast some cooking and travel shows highlighting the rich culture of Europe

4.One month, one country, one spotlight is another promotion opportunity

Threats

1.Competitors broadcasting almost similar content can easily take away its market share
2.The negative effects of Eurozone crisis still persist and have a negative impact on channel ratings also

Competition

Competitors

1.European TV
2.Euro Live



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: