SWOT Analysis of Eurochannel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
All the Europe you love is on Eurochannel
Based on European culture and lifestyle
Based on behavior, cultural taste and preference
People who like culture and arts
Bringing Europe to every home
1. Very high penetration- reaches 20+ countries, 10+ million households and 25 million people 2. Available not only on majority of distribution networks but also on google play on android devices 3. It showcases European culture and lifestyle which is very famous and sort after throughout the world 4. Launched in 1994, has a very loyal audience base
5. Euroseries, Europroduction, Euromusic are very popular
6. Showcases some important sporting events across the world
1. Intense competition means limited market share 2.The recent meltdown in euro currency and recession reduced the income level and entertainment budget of the people
1.Events like Eurochannels Tour Of Short Films help in catching attention and channel promotion 2.Can harness the popularity of different cultures of different countries of Europe to produce original and good quality content 3.In addition to cinema and television series it can also broadcast some cooking and travel shows highlighting the rich culture of Europe
4.One month, one country, one spotlight is another promotion opportunity
1.Competitors broadcasting almost similar content can easily take away its market share 2.The negative effects of Eurozone crisis still persist and have a negative impact on channel ratings also
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