SWOT Analysis of Casa Club TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Casa Club TV
Home lifestyle-decorations, cooking, food and life
A complete package for well-being of a modern housewife.
Gender, age, demography, profession
Young to middle aged housewives of Latin America and the US
Caters to the female strength, inspiration and transformation of a modern housewife, exhaustively
1. Focused group which is the largest in the customer segment of Media 2. Backed by popular bloggers and brand-ambassadors which women follow 3. Interactive communication mechanisms like web site and social media 4. Well segmented distribution of programmes according to themes scheduled with respect to days of the week
5. Strong parent company means excellent distribution and brand presence
1. Language restricted to only Spanish, decreases the viewership in English speaking population by a huge margin
2. Fewer programmes when compared to a very large time slot available
Weekend programmes are very limited, both in scope and number
1. Popularity measures can be taken to expand awareness in the English speaking population through alternate media platforsm like website, Facebook etc
2. Possess a large current viewership with a major hold in Latin America. This can be leveraged to expand the number of programmes to offer more options to viewers
1. The major chunk of housewife population is decreasing as women become more engaged in professional activities
2. General TV segments cannibalizing on the specialized segments catered by Casa. Differentiating mechanism needs to be adopted
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