Casa Club TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 343
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SWOT Analysis of Casa Club TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Casa Club TV

Parent Company

AMC Networks

Category

Home lifestyle-decorations, cooking, food and life

Sector

Media

Tagline/ Slogan

SPANISH

USP

A complete package for well-being of a modern housewife.

STP

Segment

Gender, age, demography, profession

Target Group

Young to middle aged housewives of Latin America and the US

Positioning

Caters to the female strength, inspiration and transformation of a modern housewife, exhaustively

SWOT Analysis

Strengths

1. Focused group which is the largest in the customer segment of Media
2. Backed by popular bloggers and brand-ambassadors which women follow
3. Interactive communication mechanisms like web site and social media
4. Well segmented distribution of programmes  according to themes scheduled with respect to days of the week

5. Strong parent company means excellent distribution and brand presence

Weaknesses

1. Language restricted to only Spanish, decreases the viewership in English speaking population by a huge margin

2. Fewer programmes when compared to a very large time slot available

Weekend programmes are very limited, both in scope and number

Opportunities

1. Popularity measures can be taken to expand awareness in the English speaking population through alternate media platforsm like website, Facebook etc

2. Possess a large current viewership with a major hold in Latin America. This can be leveraged to expand the number of programmes to offer more options to viewers

Threats

1. The major chunk of housewife population is decreasing as women become more engaged in professional activities

2. General TV segments cannibalizing on the specialized segments catered by Casa. Differentiating mechanism needs to be adopted

Competition

Competitors

1. Lifetime Real Women

2. Cosmopolitan Television



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