SWOT Analysis of Comedy Central with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Viacom Media Networks
Presents all varieties of comedy ranging from original and syndicated series to stand up comedy and feature films
Media & entertainment
Target towards everyone alike
Non sop humor house for everyone
1. Has a strong domestic and wide international presence 2. Very old channel-launched in 1991 and therefore has a very loyal audience base 3. Very strong brand image 4. It mostly features low budget original programming which proves to be very profitable
5.Rebranding and relaunching of the channel helped in bringing a fresh perspective
6. In USA alone, it is accessed by close to 100 million households
1. Sometimes surrounded by controversies for showing content like South Park for adult audiences 2. Family and Consumer Choice Act of 2007 brought certain complications in its broadcasting
1.New concepts like roasting like New York Friars’ Club roast gives an opportunity to attract large audience 2. Supported by MTV. It is available free throughout Europe. Can be similarly expanded to other countries 3.Associations with networks like CTVglobe media can help it penetrate to places where it still does not have a strong presence
1.Controversies like Cartoon Wars Part I and II have brought its popularity down and caused some countries to stop airing it 2.Organisations like Parents Television Council keep blaming the channel for showing profane content
3.Competitors like HA! FROM HBO are bringing down its market share
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