Universal Sports SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 262

SWOT Analysis of Universal Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Universal Sports

Parent Company

Intermedia Partners and NBC Universal


Sports Channel



Tagline/ Slogan

Where Champions Are Made


Airs the sports events of Olympic games which are generally not televised live



Based on lifestyle

Target Group

Sporty, athletic people and those interested in sports


Live Sporting for sport enthusiasts

SWOT Analysis


1. Carried as a National Basic Channel on DirecTV
2. First Channel to air Rugby World Cup Tournaments
3. Airs more than 1200 hours of all premier sports annually
4. Its “specialty” channel image gives it an edge over other sports channels

5. Earlier the brand was popularly known as World Championship Sports Network


1. Relatively new as compared to other channels & limited reach
2. Rebranding means limited brand recall


1. Rebranding into Universal Sports and the new logo with NBC Peacock brought a fresh look and new opportunities for the channel
2.Long term broadcasting arrangements with various federations like Athletic Federation, Gymnastics Federation, Cycling Union can turn into profitable ventures

3.Creating awareness about the dying sports can give a push to the publicity of the channel

4.Multi-year TV distribution deal with Time Warner Cable can help it access 40 million home in USA


1.Interest in most of the Olympic games is diminishing so its audience base is also declining and it is difficult to sell
2.Earlier it was a free digital broadcast channel but later when it tried to convert into a paid channel, a large number of distributors and dropped them of their network
3.Rising programming costs are creating a lot of problem between distributors and channel owners



2.AFN Network
3.Fox Sports


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: