SWOT Analysis of Universal Sports with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Intermedia Partners and NBC Universal
Where Champions Are Made
Airs the sports events of Olympic games which are generally not televised live
Based on lifestyle
Sporty, athletic people and those interested in sports
Live Sporting for sport enthusiasts
1. Carried as a National Basic Channel on DirecTV 2. First Channel to air Rugby World Cup Tournaments 3. Airs more than 1200 hours of all premier sports annually 4. Its “specialty” channel image gives it an edge over other sports channels
5. Earlier the brand was popularly known as World Championship Sports Network
1. Relatively new as compared to other channels & limited reach 2. Rebranding means limited brand recall
1. Rebranding into Universal Sports and the new logo with NBC Peacock brought a fresh look and new opportunities for the channel 2.Long term broadcasting arrangements with various federations like Athletic Federation, Gymnastics Federation, Cycling Union can turn into profitable ventures
3.Creating awareness about the dying sports can give a push to the publicity of the channel
4.Multi-year TV distribution deal with Time Warner Cable can help it access 40 million home in USA
1.Interest in most of the Olympic games is diminishing so its audience base is also declining and it is difficult to sell 2.Earlier it was a free digital broadcast channel but later when it tried to convert into a paid channel, a large number of distributors and dropped them of their network 3.Rising programming costs are creating a lot of problem between distributors and channel owners
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