E! Entertainment Television SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 571
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SWOT Analysis of E! Entertainment Television with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

E! Entertainment Television

Parent Company

NBC Universal Cable

Category

Entertainment Programs, television series, movies

Sector

Media

Tagline/ Slogan

Pop Of Culture

USP

Broadcasts all types of programming content

STP

Segment

Based on age and behaviour

Target Group

18-40 years, tech savvy people

Positioning

All kinds of entertainment in one channel

SWOT Analysis

Strengths

1. Huge penetration-reaches majority of the households. It has good international presence also 
2. Has large variety of programming content
3. Enjoys support of large number of sister channels like Bravo, Chiller, Cloo etc
4. It is among one of the few entertainment channels in USA that broadcast daily news program

5. The channel is also available in Canada & countries of Asia, Europe, Australia

6. E! Online has also crated its own niche and is very popular amongst its loyal users

Weaknesses

1. Operates in a cluttered space, a large number of channels already present
2.Too much focus on pop culture narrows down its target audience

Opportunities

1. Award functions like Primetime Emmy Awards, Golden Globe Awards and Academy Awards are brilliant opportunities to publicize the channel
2.A large number of comedy and reality series are gaining popularity which is the USP of this channel
3.Features like E! online which is available as a website on PCs as well as on mobile and tablets provide opportunities to attract to the young tech savvy generation

4.It can expand to international locations

Threats

1. A large number of channels showing almost similar content eliminate any differentiating factor and hence the channel cannot develop a loyal audience base
2.Episodes on some sensitive issues like child prostitution and teenage pregnancy  sometimes create controversies

Competition

Competitors

1.MTV
2.Channel America
3.FOX TV



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