SWOT Analysis of Create TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
American Public Television
Caters to multiple areas like cooking, traveling, gardening etc
The TV channel for cooking, arts & crafts, gardening, home improvement, and travel
Caters to the avocational interests of people
Based on Interests and behavior
For dabblers and art lovers
A channel which provides deviation from the mundane activities
1. Has support of National Educational Telecommunication Association (NETA) and Public Broadcasting Services 2. The “do-it-Yourself” programs on the channel have become very popular 3. Most of the channels provide 24 hours of daily entertainment 4. Strong social media presence
5. Weekend marathon shows are popular among loyal viewers
1.Even though it is a lifestyle channel still it focuses mainly on cooking and many channels are already present in that space 2.Relatively new-launched, therefore audience base is not very strong
1. Hobby lovers and art dabblers can prove to be a very loyal audience base 2.It can expand its scope to other leisure activities like photography etc 3.Association with big brands in arts, cooking or garden
1.Competitors present in one particular field rather than all like Create are doing better because of single focus 2.Very few advertisers are interested in it because of a limited target audience
Browse marketing analysis of more brands and companies similar to Create TV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.