Create TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 486

SWOT Analysis of Create TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Create TV

Parent Company

American Public Television


Caters to multiple areas like cooking, traveling, gardening etc



Tagline/ Slogan

The TV channel for cooking, arts & crafts, gardening, home improvement, and travel


Caters to the avocational interests of people



Based on Interests and behavior

Target Group

For dabblers and art lovers


A channel which provides deviation from the mundane activities

SWOT Analysis


1. Has support of National Educational Telecommunication Association (NETA) and Public Broadcasting Services
2. The “do-it-Yourself” programs on the channel have become very popular
3. Most of the channels provide 24 hours of daily entertainment
4. Strong social media presence

5. Weekend marathon shows are popular among loyal viewers


1.Even though it is a lifestyle channel still it focuses mainly on cooking and many channels are already present in that space
2.Relatively new-launched, therefore audience base is not very strong


1. Hobby lovers and art dabblers can prove to be a very loyal audience base
2.It can expand its scope to other leisure activities like photography etc
3.Association with big brands in arts, cooking or garden


1.Competitors present in one particular field rather than all like Create are doing better because of single focus
2.Very few advertisers are interested in it because of a limited target audience



1.Live well Network
2.Cooking Channel
3.Travel Channel


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