Create TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 525
Advertisements

SWOT Analysis of Create TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Create TV

Parent Company

American Public Television

Category

Caters to multiple areas like cooking, traveling, gardening etc

Sector

Media

Tagline/ Slogan

The TV channel for cooking, arts & crafts, gardening, home improvement, and travel

USP

Caters to the avocational interests of people

STP

Segment

Based on Interests and behavior

Target Group

For dabblers and art lovers

Positioning

A channel which provides deviation from the mundane activities

SWOT Analysis

Strengths

1. Has support of National Educational Telecommunication Association (NETA) and Public Broadcasting Services
2. The “do-it-Yourself” programs on the channel have become very popular
3. Most of the channels provide 24 hours of daily entertainment
4. Strong social media presence

5. Weekend marathon shows are popular among loyal viewers

Weaknesses

1.Even though it is a lifestyle channel still it focuses mainly on cooking and many channels are already present in that space
2.Relatively new-launched, therefore audience base is not very strong

Opportunities

1. Hobby lovers and art dabblers can prove to be a very loyal audience base
2.It can expand its scope to other leisure activities like photography etc
3.Association with big brands in arts, cooking or garden

Threats

1.Competitors present in one particular field rather than all like Create are doing better because of single focus
2.Very few advertisers are interested in it because of a limited target audience

Competition

Competitors

1.Live well Network
2.Cooking Channel
3.Travel Channel



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: