ABC Family SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 753
Advertisements

SWOT Analysis of ABC Family with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ABC Family

Parent Company

ABC Family Worldwide Inc., subsidiary of the Disney–ABC Television Group

Category

Satellite television Channel

Sector

Media Channel

Tagline/ Slogan

A New Kind of Family; Everything You Want to Know from A to Z

USP

contemporary as well as family-oriented programs

STP

Segment

Segmenting based on viewership taste of family and teenagers

Target Group

wide audience, but primarily features series and movies aimed at teenage girls and young women

Positioning

Channel for teenagers and family featuring wide range of series and movies

SWOT Analysis

Strengths

1.  Wide range of programs such as off-network syndicated reruns, original series and some religious programming.
2. Known for airing previews of upcoming movies 
3. Known for producing original made-for-TV  movies

4. Only two Disney-owned cable channels in the U.S

5. Over 90 million households access the channels

6. Strong backing of parent company gives credibility to the brand

Weaknesses

1. Less flexibility in the range of broadcasted programs suitable for family watch as the channel’s name include the term “family”
2. Rebranding of channel for wider audience will call for name change of the channel

Opportunities

1. Broadcasting more programs targeting adults apart from teenagers

2. Expansion in emerging countries

Threats

1. High Customer switching rate
2. Multiple channels available
3. Criticized for broadcasting programs not suitable for “family-viewership”

Competition

Competitors

1. Star Movies
2. ESPN
3. USA



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: