Fox News Channel SWOT Analysis, USP & Competitors

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SWOT Analysis of Fox News Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fox News Channel

Parent Company

Fox Entertainment Group , subsidiary of 21st Century Fox

Category

Satellite News Channel

Sector

Media Channel

Tagline/ Slogan

Fair and Balanced

USP

Fastest breaking news updates, Dominant cable news channel, heavy emphasis on visual presentation, first news organization to run news ticker

STP

Segment

People seeking daily US and world news

Target Group

People aged 20 and above

Positioning

International news channel with fastest coverage of events

SWOT Analysis

Strengths

1. Live broadcasting of up to 15 hours every day
2. High definition broadcasting (720p), radio division, live streaming in website and fox news for mobile
3. Wide viewership in US with over 85 million households receiving the Fox News Channel.

4. FNC maintains an archive of most of its programs

5. It Is one the top of the mind brands the world over

6. Presence in over 20 countries worldwide

Weaknesses

1.  Widely accused of alleged biased reporting and promoting the Republican Party

2. In Controversies for cropping quotes and image manipulation many times

Opportunities

1.  To improve its average prime-time reporting
2.  Making the channel more appealing to young demographics

Threats

1. Constant Obama’s government conflicts with Fox News
2. Criticized for biased reporting
3. High switching rate of viewers

4. Newspaper and internet

Competition

Competitors

1. NBC News
2. CNN
3. MSNBC



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