Boomerang TV Channel SWOT Analysis, USP & Competitors

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SWOT Analysis of Boomerang TV Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boomerang TV Channel

Parent Company

Turner Broadcasting System subsidiary of Time Warner


Satellite TV Channel


Media Channel

Tagline/ Slogan



Famous programs from Time Warner's extensive archives



Channel for children with family-friendly watch

Target Group

Children above age 4


blend of classic and contemporary animated programs

SWOT Analysis


1.  Emphasis on archive’s most famous programs
2.  Rebranded as a channel for co-family viewership
3.  Highly demanded archive of most famous classic cartoon of the sister channel, Cartoon Network
4.  Video-on-demand service

5. Over 40 million households in USA watch this channel

6. Presence of the brand in over 15 countries


1. Intense competition from other children channels and online content means limited market share

2. Owing to many channels, brand loyalty is restricted


1. Broadcasting original programs apart from archived ones
2. Focus on widening channel distribution in other countries
3.Making the channel advertising friendly


1. Cannibalization from sister channel, Cartoon Network

2. Shift in viewer’s trends from classics towards newer cartoon formats



1.  Disney
2.  Pogo


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