Boomerang TV Channel SWOT Analysis, USP & Competitors

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SWOT Analysis of Boomerang TV Channel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boomerang TV Channel

Parent Company

Turner Broadcasting System subsidiary of Time Warner

Category

Satellite TV Channel

Sector

Media Channel

Tagline/ Slogan

-

USP

Famous programs from Time Warner's extensive archives

STP

Segment

Channel for children with family-friendly watch

Target Group

Children above age 4

Positioning

blend of classic and contemporary animated programs

SWOT Analysis

Strengths

1.  Emphasis on archive’s most famous programs
2.  Rebranded as a channel for co-family viewership
3.  Highly demanded archive of most famous classic cartoon of the sister channel, Cartoon Network
4.  Video-on-demand service

5. Over 40 million households in USA watch this channel

6. Presence of the brand in over 15 countries

Weaknesses

1. Intense competition from other children channels and online content means limited market share

2. Owing to many channels, brand loyalty is restricted

Opportunities

1. Broadcasting original programs apart from archived ones
2. Focus on widening channel distribution in other countries
3.Making the channel advertising friendly

Threats

1. Cannibalization from sister channel, Cartoon Network

2. Shift in viewer’s trends from classics towards newer cartoon formats

Competition

Competitors

1.  Disney
2.  Pogo



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