Foursquare SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3541
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SWOT Analysis of Foursquare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Foursquare

Parent Company

Foursquare Labs Inc

Category

Website-social networking

Sector

Media and Entertainment

Tagline/ Slogan

Explore the world around you

USP

Location based social networking website for mobile devices

STP

Segment

Internet users

Target Group

Internet users interested in social networking platforms and websites

Positioning

Positioned as a social networking website which provides access through mobile and is location based

SWOT Analysis

Strengths

1.User can use the option of “Check  in” to find friends around the location

2. Allows users to follow specific companies and receive special tips

3. Compatible with wide range of mobile phone
4. Simple and Convenient to use
5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages

Weaknesses

1.Relatively new market entrant hence limited reach to masses as compared to social networking giants

2. Limited physical presence

Opportunities

1. Expand capabilities to allow users to use more options to control updates

2. Acquiring more partnerships with other websites for integration

3.Acquiring mergers with different locations for check ins

Threats

1.Possibility of wrong or discrepant locations

2.Possibility of deception by users regarding locations
3. Newly emerging competitive social networking websites

Competition

Competitors

1. Twitter

2.Facebook

3. MySpace



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