IMDB (Internet Movie Data Base) SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2604
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SWOT Analysis of IMDB (Internet Movie Data Base) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IMDB (Internet Movie Data Base)

Parent Company

Amazon.com

Category

Website- Movies & TV

Sector

Media and Entertainment

Tagline/ Slogan

Earth’s Biggest movie Data base

USP

A wide range of information available regarding movies and series

STP

Segment

Internet users

Target Group

Internet users interested into movies and updates regarding same

Positioning

Positioned as an the biggest and most exhaustive information center for movies and series

SWOT Analysis

Strengths

1.Provides users with a platform to discuss and review various movies and series

2. Updated along with new releases with accurate information

3. Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series
4. Has a search option which enables the user to search for any specific movie by actors or any other information

5. Available across and integrated with various mobile platforms and social networking websites
6. Over 100 million unique users each month

Weaknesses

1.Limited physical presence

2. Unable to substitute offline modes of information regarding movies like magazines, TV shows etc

Opportunities

1.To include the option of downloading by integration with other websites

2. Acquiring more partnerships with various production houses

3. Providing information about regional movies or series which has a huge fan following

Threats

1.Possible breach of copyright issues

2. Improved functionalities by competitive movies database

3. Newly emerging competitive

Competition

Competitors

1. themoviedb.org
2.Allmovie.com

3. tcm.com



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