RealPlayer SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1043
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SWOT Analysis of RealPlayer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RealPlayer

Parent Company

RealNetworks 

Category

Software products

Sector

Media and Entertainment

Tagline/ Slogan

Play.download.organize.share

USP

A Cross media player which supports a wide range of music formats

STP

Segment

Computer users

Target Group

Media Entertainment seekers

Positioning

Positioned as a premium player for media

SWOT Analysis

Strengths

1. Supported by many platforms and music formats
2. Early market entrant
3. Available in multiple languages which brings international presence
4. Contains many other additional features like playlist editor, media library etc.
5. It is available in languages like English, Chinese, German, French, Korean, Italian, Japanese and Portuguese

Weaknesses

1.Market share is limited due to the presence of Windows media player, iTunes

Opportunities

1. To provide service across various mobile platforms
2. Provide more integrated service offerings like online support
3. Extend reach to customers by improved support and increased innovations

Threats

1. Excessive adware present in the software causes inconvenience to customers
2. Competitive software products providing media entertainment
3. Improved functionalities and offerings by various competitors

Competition

Competitors

1. VLC media player
2. Windows Media Player
3. QuickTime



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