Indiatimes SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1586
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SWOT Analysis of Indiatimes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indiatimes

Parent Company

Times Internet Ltd/ Times Group

Category

Website

Sector

Media and Entertainment

Tagline/ Slogan

Live out of the inbox (Email)

USP

The most popular Internet and mobile value-added services destination for the global Indian offering news and other updates

STP

Segment

Internet users looking for news and information

Target Group

Internet users who prefer to utilize online platform for news and acquiring other information

Positioning

Positioned as a website offering myriad information regarding knowledge events and news

SWOT Analysis

Strengths

1. Offers wide range of services and news

2. Owned by Times Group, hence increased reach to masses

3. Well integrated with social networking websites, leading to increased reach

4. Continuous updates on the website
5. Indiatimes Shopping is one of India's largest online shopping platform with over 30,000 products
6. The Times of India, The Economic Times, Navbharat Times and Maharashtra Times operate under Indiatimes

Weaknesses

1.Unable to substitute the offline mode of news like newspaper and TV shows

2. Stiff competition from existing news channel websites means limited market share

Opportunities

1. Further collaboration with different news agencies and sources

2. Acquiring partnerships with various other websites

3. Higher integration with other offerings by Times Group as well as social media

Threats

1. Print Media and other offline modes of news

2. Competitive news portals

3. Customers shifting to more professional news portals providing concentrated news

Competition

Competitors

1. ndtv.com

2. samachar.com

3. thenewsportal.com



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