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SWOT Analysis of Yahoo Mail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Media and Entertainment
Do you Yahoo?
Simple and customizable interface, specially the new version
Internet utilizing computer users
Youth and professionals utilizing Email facilities
Positioned as a speedy and efficient e-mail service provider, integrated with many other features
1. The latest interface is cleaner and simpler 2. Integrated with wide range of product offerings like messenger, calendar etc 3.Provides unlimited storage space 4. Offers many options to users for customizing their inbox 5. Has over 300 million registered users
1.Limited market share due to stiff competition from Gmail
1. The markets out of internet reach 2.Making innovations to provide services at par with social networking sites 3.Customers using other Yahoo products like videos, news etc can be persuaded to use Yahoomail
1.Current competitors in the market 2.Social networking websites 3. Newly emerging email service providers
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