Yahoo Mail SWOT Analysis, USP & Competitors

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SWOT Analysis of Yahoo Mail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yahoo Mail

Parent Company

Yahoo Incorporation

Category

Website- Email

Sector

Media and Entertainment

Tagline/ Slogan

Do you Yahoo?

USP

Simple and customizable interface, specially the new version

STP

Segment

Internet utilizing computer users

Target Group

Youth and professionals utilizing Email facilities

Positioning

Positioned as a speedy and efficient e-mail service provider, integrated with many other features

SWOT Analysis

Strengths

1. The latest interface is cleaner and simpler
2. Integrated with wide range of product offerings like messenger, calendar etc
3.Provides unlimited storage space
4. Offers many options to users for customizing their inbox
5. Has over 300 million registered users

Weaknesses

1.Limited market share due to stiff competition from Gmail

Opportunities

1. The markets out of internet reach
2.Making innovations to provide services at par with social networking sites
3.Customers using other Yahoo products like videos, news etc can be persuaded to use Yahoomail

Threats

1.Current competitors in the market
2.Social networking websites
3. Newly emerging email service providers

Competition

Competitors

1.Gmail
2.Hotmail
3.Rediff mail


The table above concludes the Yahoo Mail SWOT analysis along with its marketing strategy and brand parameters.

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