Posted in Media & Entertainment, Total Reads: 2643
SWOT Analysis of Wikipedia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Media and Entertainment
The Free Encyclopedia
Free and open knowledge source which can be edited
Internet users probing for knowledge using online platform
Positioned as a knowledge resource which provides free knowledge and allows content editing
1. Available in various different languages
2. International presence
3. Can be edited by experts or any concerned knowledgeable individual
4. Integrated offerings like Wikitionary, Wikibooks, Wikiversity etc.
5. Displays source of the content available on Wikipedia which enables user to verify and judge the reliability of content 6. Over 20 millions articles have been contributed by 100,000 contributors having a reach of over 350 million people
1. Wikipedia has had issues like duplication and authenticity of content
1. Integration with various information resources to increase detailed content
2. Expand moderator’s community to supervise content
3. Provide opportunities to users to edit information which can be made more accurate
1. Possibility of misleading content uploaded by some sources
2. Competitive information and knowledge providing portals
3. Standard modes of obtaining detailed information i.e. magazines, TV, newspapers etc.
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