PBS SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 366
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SWOT Analysis of PBS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PBS

Parent Company

Public Broadcasting Service

Category

Broadcasting and channels

Sector

Media & Entertainment

Tagline/ Slogan

Be More; This is PBS

USP

PBS is nonprofit public broadcasting station

STP

Segment

People across US who share adventurous spirit

Target Group

Seniors and adults in US

Positioning

Most prominent provider for television programs in US

SWOT Analysis

Strengths

1. Played integral role in providing  free educational and informative content to viewers throughout US

2. It also provides digital learning content and educational services for pre-K-12 educators

3. Major functional area are member services, satellite interconnection, technical services,  cable & license fee, programming, promotions etc

4. PBS KIDS Online is parents’ and teachers’ most trusted learning environment

5. Under its member services, PBS is involved in providing development, copyright administration, and PBS interactive services

6. Partnered with the Pennsylvania Department of Education to help instructors to enhance student engagement

Weaknesses

1. Budget cuts and financial limitations have strong effect on its ability to produce content
2. Major weakness : loss of federal funding

Opportunities

1. Opportunity to increase its growth in online video and incorporating the use of digital media in education

2. Use of multi-platform formats may better allow to reach young adults and assist the service in establishing more solidified brand relationship

Threats

1.  PBS solicit most donations by fundraising, pledge drives, or telethons which can disrupt regularly scheduled programming

2. Commercials from business donors are aired which seems to contradict the non-profit purpose of network

3. Faced with heavy competition from broadcast channels, cable networks, independent stations, satellite TVs, DVDs and internet

Competition

Competitors

1. CBS Network
2. NBC Network



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