Retro TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 198
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SWOT Analysis of Retro TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Retro TV

Parent Company

Luken Communications

Category

Media Channels

Sector

Media & Entertainment

Tagline/ Slogan

The Best in Classic Television!

USP

Classic television sitcoms and drama series from 1950s to 1980s

STP

Segment

African-American viewers

Target Group

Family oriented audience

Positioning

Home to classic young –adult dramas

SWOT Analysis

Strengths

1. Sister network to Family channel and Heartland Network

2. Broadcasted on digital sub channels of television stations

3. Network also available nationwide on free-to-air C-band satellite

4. Broadcast automation used to deliver transmitter ready feeds to stations by satellite

5. The network maintains current and future carriage agreements with app. 90 TV stations in US

Weaknesses

1. Network’s affiliate body has been drawn down to primarily low power stations

2. Retro dropped its affiliates, which switched to competitor

Opportunities

1. Discover new affiliates for the network in areas impacted due to contractual issues

2. Increase number of stations on full-power stations

Threats

1.Competitors have assumed rights to many distributors that formerly held programming agreements with RTN

2. Contract conflict while share transfers , interrupted RTN programming

Competition

Competitors

1. Antenna TV
2. Me-TV



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