Syfy SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 406
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SWOT Analysis of Syfy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Syfy

Parent Company

NBCUniversal Cable

Category

Media Channels

Sector

Media & Entertainment

Tagline/ Slogan

Imagine Greater

USP

Leading cable TV broadcaster offering entertainment focused on science fiction and fantasy

STP

Segment

Mostly watched among adults , also ranked amongst top ten watched channels

Target Group

Among adults (18-49) variety of programs

Positioning

Channel of imagination and fantasy

SWOT Analysis

Strengths

1. Expanded lineup of programs from classic science fiction shows to niche programs like WWE, anime programming, non-science-fiction programs

2. Network has reach of approximately 94.8 million American households
3. The network has history of salvaging cancelled shows from other networks and renewing them

4. The network had gained significant international attention for its successful original miniseries
5. Their website was one of the first large-scale, publicly available, well-advertised, and non-portal based websites

6. Syfy has also worked with number of different production companies to make over 200 original movies

7. Close to 100 million households in US access the channel

Weaknesses

1. Channel renaming from Sci Fi to Syfy was universally ridiculed
2. Got bad reviews for cutting minutes from episodes and jamming in more commercials

Opportunities

1. Channel plans for more actual sci-fi programs to regain audience interest

2. Sci-Fi and fantasy games are third party owned, channel planning to enter into this arena

Threats

1. Sci-Fi programs phased out for more reality shows, giving way to other developing channels

2. Viewer ratings dropped significantly among 18-49 adults

Competition

Competitors

1.Network Decay



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