Tempo Networks SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 281
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SWOT Analysis of Tempo Networks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tempo Networks

Parent Company

MTV Networks and Viacom

Category

Media Channels

Sector

Media & Entertainment

Tagline/ Slogan

Feel de Vibe

USP

First and only pan-Caribbean media and entertainment company

STP

Segment

Channel broadcasting the music and culture of the Caribbean

Target Group

Young and Highly educated, Strong income levels, Fast growing population

Positioning

No other network better equipped to reach Caribbean community

SWOT Analysis

Strengths

1. Knows, understands and itself is part of Caribbean community
2. Encompasses regional and global appeal
3. Extensive inventory of original quality programming
4. Multiplatform – on-air, online, on-mobile and on the ground

5. Broad distribution, strong marketing partners, local, regional & multinational

6. Tempo has also carried out socially conscious campaigns

7. Over 3,500,000 viewers, mainly from the Caribbean community

Weaknesses

1. Limitation to serving Caribbean community only

2. Market share is limited due to competitors and online portals

Opportunities

1. Expanding its presence beyond 24 Caribbean islands and maximizing the use of technology, TEMPO can be streamed live 
2. Establishing Cuban beachhead for Tempo as US imposed political & trade barriers
3. TEMPO has created an online store where consumers can purchase paraphernalia associated with company and the Caribbean experience

Threats

1.Securing distribution deals with U.S carriers

2.Careful consideration on new launch due to excess competition

Competition

Competitors

1.Caribvision
2.Sportsmax



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