Victory Sports One SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 329
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SWOT Analysis of Victory Sports One with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Victory Sports One

Parent Company

Minnesota Twins Baseball Team

Category

Media Channels

Sector

Media & Entertainment

USP

Star attraction was Minnesota Twins baseball coverage,2004

STP

Segment

Regional sports network

Target Group

Sports enthusiast customer

Positioning

Expanded Basic Tier for Sports(Baseball)

SWOT Analysis

Strengths

1. 24-hour regional sports network that not only broadcasts Twin games but also high school and college games

1. Had exclusive rights to broadcast 100+ games to Twin Cities

2. Has partnership with exclusive Public Relations company to gain access to cable and satellite TV systems around the states

3. Launches extensive advertising campaigns to urge potential viewers

4. Network has won season opener rights many times to broadcast games during different seasons

5. Strong reach covering 100,000 homes

Weaknesses

1. Failed to secure deals with major broadcast operators

2. Lack of arrangements with cable systems results in blackouts of certain games played

Opportunities

1. Proposed Twins telecast on digital tier

2. Negotiations with cable providers towards securing more distribution on cable and satellite systems

3. Build viewership on football and other regional programming to attract viewers

Threats

1. Comcast and Time warner were the two largest cable systems in the metropolitan area and therefore faces challenges attaining distribution contracts

2. Feud with cable TV providers over payment terms between cable and satellite TV systems

Competition

Competitors

1.Comcast
2.Time warner



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